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It's not preference that is changing the data, it's a change in the channels available to people.
Did you ask people's preference of just what they did? Customers are looking for low-friction ways to get answers to questions - and increasingly the self service channels and the low friction agent assisted digital channels are leveraged.
However, commercial opportunities and the need to set up individual accounts make it easier for social media platforms to understand how many people use their services.
Social media number also benefit from 'single source’ information, whereas a variety of service providers may be responsible for delivering internet access in an given country, resulting in dispersed or overlapping data.
Just as spoken words only hang in the air long enough for ears to hear them, these images last just long enough to be seen (or more accurately, for 24 hours) and then they disappear.
Navigating the app also works a little differently here.
To determine the number of social media users in any given country, we identify the total number of monthly active user accounts on the most active social platform in each country (with the exception of China, where we use QZone, the second most-active platform, due to our concerns over the widespread use of multiple accounts by single individuals on the country's top platform, QQ).
Whilst this approach may 'double-count’ people who maintain more than one active account on the top platform, we’re confident that this over-counting will be balanced out by those social media users who do not use the country’s top platform (for example, senior executives may use Linked In on a monthly basis, but not use Facebook at all).
And with a rotating set of fun features and filters, it's also the response to Facebook and Twitter's stale experiences.
You say people helping themselves has gone up and phone calls has gone down therefore customers don't want to talk to people.
What about the fact that more and more businesses might be using self serve channels so customers have no choice, hence the increase.
As with any social network, much of your Snapchat experience will depend on who you follow, but on this one you're less likely to find carefully composed posts.
Instead, Snapchat all about spontaneity and documenting things "in the now." Or, as the company's founder Evan Spiegel puts it, "instant expression."Navigating the App When opening Snapchat, forget the infinite scroll of the social networks you're used to, because this app immediately springboards the camera to the screen.